Tag Archive: vice president marketing

Movie merchandising prospers via TV

New Delhi, Jan 2 (IANS) Movie merchandising in India through TV moved a step forward when Rajkumar Hirani’s ‘3 Idiots’ tied up with shopping channel HomeShop18 to sell specially designed Converse shoes by lead actor Aamir Khan on a show called ‘Converse 3 Idiots collection’.

‘Every youngster today gets inspired by what their favourite actors are [...]

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Deepika Padukone endorses fairness cream

Mumbai, Dec 7 (IANS) Bollywood actress Deepika Padukone has become the brand ambassador of Johnson & Johnson’s new fairness cream and says Neutrogena Fine Fairness cream is a multi-purpose product.

‘It’s not about using a product and suddenly becoming fair. The fairness creams are used to even out your skin tone and protect your skin from [...]

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‘Sacch Ka Saamna’ set for season 2, host not yet decided

New Delhi, Nov 22 (IANS) Controversial reality game show ‘Sacch Ka Saamna’ is set to return to the small screen with a second season on Star Plus. However, the show’s host has not yet been decided, said an official.

The first season that ended Sep 18 was hosted by actor Rajeev Khandelwal.

‘The show did well and [...]

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Shopper’s Stop, Vodafone launch Zoozoo merchandises

New Delhi, Oct 26 (IANS) Retail major Shopper’s Stop has tied up with telecom giant Vodafone Essar to launch merchandises featuring Zoozoos, the lovable characters from a recent Vodafone advertising campaign.

According to the partnership, Shopper’s Stop has the exclusive rights to manufacture and retail official Zoozoo merchandises in specified categories across. The specified categories include [...]

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Kiran Bedi workshop to train people in dispute resolution

New Delhi, Sep 24 (IANS) After anchoring ‘Aap Ki Kachheri-Aap Ki Dwaar’, former IPS officer-turned-TV anchor Kiran Bedi has set up a workshop to train people in dispute resolution to help build a better society.

Apart from the NGO, Navjyoti Foundation, the STAR Plus serial ‘Aap Ki Kachheri-Aap Ki Dwaar’, is also supported by the Central [...]

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